Retailer Corner

Upselling

Engage with
Your Customer

ASK FOR THE SALE

 
  • Discuss upcoming jackpots, Powerball, Mega Millions and Lotto!.

  • Communicate with customers about the newest scratch games launched.

  • Utilize Payout Cards to educate your Players on our draw game features. Every engagement will help drive sales!

  • Utilize tear off pads and dry erase boards to promote jackpots.

  • Place additional advertising throughout your store to maximize sales opportunities.

  • Know our brand portfolio and added features for all draw games.

  • Keep Players informed of the drawing dates on all of our draw games.

  • Keep Players informed of remaining top prizes on scratch games.




Where is your
profit coming from?


PROFIT PER SQUARE FOOT

Step 1
Determine size of area the display takes up
Length x Width = Sq. Feet
Step 2
Determine gross profit per week from product
Sale Price - Cost of Product = Profit
Step 3
Calculate profit per square foot (PPSF)
Profit / Sq. Feet = PPSF

Let's calculate here



Energy Drink

Lottery Tickets
Length11
Width11
Total L x W11
Sale Price$1.79$4.50
Cost of Product$1.000
Total Gross Profit$0.79$0.23
Total PPSF79.00%22.5%
Units Sold/Week50630
Profit per Sq. Feet$39.50$141.75
Annual Revenue$2,054.00$7,371.00

Legend:

Length is length of dispenser or countertop used by product
Width is depth of dispenser or countertop used by product
Sale Price is what you are selling the item for
Cost of Product is your cost of buying item
Total Gross Profit is the sale price minus the cost of product



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