Become A Retailer

Be a Retailer Hotline
Call us Today 1-866-428-5366

Is a win for you and your bottom line!

CT Lottery Retailers earn an average
$22,000 in annual Lottery earnings.

  • Increased Income
  • Increased Store Traffic
  • NO Training Fee
  • NO Upfront Costs
  • NO Application/ License/Equipment Fees
  • Dedicated Sales Representative Support

Selling Lottery Generates More Sales

  • Lottery customers are repeat customers buying and cashing tickets at your store.
  • Lottery products add to impulse purchases and boost sales of your full line of products.

In fact, on 95% of their store visits, lottery customers purchased at least one other product in addition to their lottery purchases.

February 21, 2019


  • KENO is a fun, fast paced game with lots of ways to win.  KENO not only wins over existing customers, but attracts new ones, as well.

  • By offering KENO, bars, restaurants and fraternal organizations have seen an increase in their food and beverage, as well as tips!

  • Customers playing KENO are more engaged and entertained during their visit - they stay longer - purchase more.


KENO has been absolutely phenomenal in all regards. We have seen an increase in both our food and alcohol sales, and also have seen an increase in total number of customers as well.

Tom Parker, Owner

Yarde Tavern, Enfield

Support and Benefits

  • Equipment installation and maintenance at NO COST.

  • Training for owner and staff at NO COST.

  • Regular visits by a dedicated sales representative, providing sales information, signage, consumer and retail promotions, merchandising, POS at NO COST.

  • Retailer Incentive Program designed to reward you.

Support and Benefits

If this sounds like a great addition to your business, please take a few minutes to fill out the Retailer Application and mail to:

Attn. Licensing 
15 Sterling Drive
Wallingford, CT 06492

Still have questions?

Please call us Mon. – Fri., 8:30AM – 4:30PM at 860-713-2890 or email us at with any questions. 

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