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CT Lottery Introduces New Responsible Gambling Initiative, “GameSense”As part of its mission and ongoing commitment to encourage responsible gambling practices, the Connecticut Lottery Corporation is excited to introduce GameSense, a new responsible gambling campaign. Connecticut is the first Lottery in the nation to adopt the GameSense brand.

GameSense is a proprietary, award-winning responsible gambling campaign, created and developed by the British Columbia Lottery Corporation (BCLC), and the CT Lottery has a licensing agreement with BCLC. The GameSense campaign educates customers about playing responsibly, making informed choices and connecting with resources for help. The campaign reminds people to use their “GameSense,” or common sense, when gambling, with messages such as “don’t chase your losses,” “know when to take a break” and “please play responsibly.”

The GameSense campaign connects seamlessly with the CT Lottery’s existing initiatives on responsible play. “We want the public to make sensible choices about gambling,” said Anne M. Noble, President and CEO of the CT Lottery. “GameSense is designed to help players enjoy the lottery responsibly by reaching players before they develop a problem with gambling and encouraging players to share their ‘GameSense’ with friends and family.”

The CT Lottery’s GameSense campaign will be widespread and multi-channel. The campaign will be broadcast on TV, radio, the Lottery’s website and on social media. In addition, retailer locations will be equipped with GameSense messaging.

When gambling isn't fun anymore, help is available – all day every day. The Problem Gambling Helpline, 1-888-789-7777, is a free, 24-hour service established for the purpose of obtaining information, support and referrals for persons impacted by problem gambling, or visit PROBLEMGAMBLING.ORG.

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